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It's your turn to grade us

Every year at this time, the Daily Herald comes to you with a humble request and the trepidation of a high school student at midterm. We want to see how you grade us on a range of characteristics linked to quality and credibility.

Our Reader Report Card first appeared in the fall of 2000, born out of a national survey that identified several key factors that affect reader trust in newspapers. Since then, the Internet has changed the newspaper landscape significantly. As a result, newspapers have begun to change how they develop and present stories, and the transformation only promises to become more profound.

Just this week, Daily Herald editors assessing our Web presentation launched into a spirited debate when one piece of a two-part project found itself among the most-often read stories of the day. The story, "Leaving the gay lifestyle behind," told of a man who says his religious faith enabled him to reject his homosexuality. In the print product, it ran alongside the story of a minister who refused to deny his.

The stories, both by Daily Herald staff writer Jim Fuller, were played together in an effort to engage readers with a thoroughly balanced examination of faith and homosexuality. But only one of the stories attracted enough attention on the Web to make it onto the list of most-read stories, leading some editors to fear that online readers would see only that headline and think the Daily Herald was promoting a particular point of view.

Others, however, led by Editor John Lampinen, insisted the system merely accomplished something we newspaper people have been saying we wanted for years -- to let readers determine for themselves the stories they consider most interesting or important.

That kind of reader-initiated news selection promises to become even more important in years to come. A study reported this week by the Project for Excellence in Journalism, found that online news presentation sites, like Yahoo News, that base their presentation on the constantly changing selections of stories by readers show dramatically different home pages than sites that present stories based on what editors think readers will or should care about.

In this new environment, credibility and trust -- always at the core of our relationship with you -- become even more critical. So, we're anxious to see how the relationship is evolving with the technology. If you've filled out the report card before, you'll notice that we've expanded it this year to add elements related to our Web presence. But regardless of whether this is your first time grading us or your eighth, we value your feedback. Thanks for taking the time to help us grow.


HOW DO YOU GRADE US?

A= Excellent, B= Good, C= Fair, D= Poor, F= Failing A B C D F

Factual & Accuracy Factual Accuracy - Gets the story right the first time with true and complete details.

Grammar and Spelling Grammar, Spelling - Text is free from grammatical errors and has all names spelled correctly.

Usefulness Usefulness - Provides information and tools that help readers find things to do for entertainment, use their money and time wisely and make improvements in their lifestyles.

Fairness and Balance Fairness, Balance -- Offers fair, complete stories that accurately depict many sides of an issue; does not engage in unethical news-gathering practices.

Sensitivity to Community Sensitivity to Community - Recognizes the impact of stories on the community and demonstrates compassion for story subjects and sensitivity to community standards.

Timeliness Timeliness - Reports the story appropriately in the most immediate time context possible.

Wholeness Represents the Wholeness of the Story - Accurately reflects both the factual details and the larger context surrounding a story.

Diversity Diversity - Reflects different perspectives within the community in story selection, sources used and the way stories are written.

Depth and Seriousness Depth and Seriousness - Covers stories that matter to readers; helps them to understand the complexity of issues and how they affect their lives.

IN PRINT

Corrections Corrections - Acknowledges mistakes in a timely manner.

Accurate Headlines Accurate Headlines - Headlines reflect the content of the story in tone and factual content.

Design and Presentation Design, Presentation - Provides information in a form that is both attractive and easy to use.

Delivery  and Customer Service Delivery, Customer Service - The paper is delivered reliably and conveniently, and concerns or problems that readers encounter are addressed promptly and fairly.

ONLINE

Web site Web site - Dailyherald.com is useful and timely.

Web site Navigation - Dailyherald.com is easy to navigate, with information and tools to make it easy to search for stories and classified ads.

Web site Multimedia - Videos and slide shows on dailyherald.com add to the understanding and enjoyment of a story.

Web site Listings - Dailyherald.com provides easy-to-use entertainment listings that help in planning recreational opportunities.

General demographic questions


Where you live:
Northwest Cook County
Lake County
DuPage County
Fox Valley, south of Elgin
Fox Valley from Elgin north
Other
Age:
13-21
22-35
36-50
51-65
66 or older
Gender:
Male
Female

How often do you read the Daily Herald?
In print:
Online:

Would you buy again? Yes No

Would you recommend to friends? Yes No

Would you be willing to participate in a discussion group about the Daily Herald? If yes, please include a name and contact number or e-mail in the "other comments" box below. Yes No

Other comments: