|
|
|
|
Daily Readership Comparison
|
|
Daily Herald Readers are More Affluent
|
|
|
|
Daily Herald
|
Chicago Tribune
|
Chicago Sun-Times
|
HHI $75,000+
|
55.6%
|
52.1%
|
42.4%
|
HHI $100,000+
|
36.0%
|
35.8%
|
25.0%
|
Own Residence
|
83.2%
|
79.0%
|
67.8%
|
Median HH Income
|
$82,068
|
$78,243
|
$64,482
|
Median Home Value
|
$323,325
|
$298,982
|
$269,976
|
Source: 2008 Scarborough Chicago
Market Study (R2)
|
|
|