Business

Riddell, Pop Warner renew partnership

Posted December 14, 2018 12:00 am

Daily Herald staff report

Pop Warner Little Scholars and Riddell announced a new three-year agreement to continue the relationship between two of football's most recognized brands.

The partnership will keep Pop Warner as an Official Youth Football Partner of Riddell, and Riddell will remain the Official Protective Equipment and Reconditioning Provider of Pop Warner.

The partnership demonstrates Pop Warner and Riddell's dedication to improving youth football and the experience it provides for young athletes across the country.

As part of the partnership, Riddell was a valued participant in the 2018 Pop Warner Super Bowl. It was a presenting sponsor and showcased its equipment in the Pop Warner Sponsor Village and also hosted other activities. The Pop Warner Super Bowl games were played from December 1-8 at ESPN's Wide World of Sports facility and broadcast across ESPN's family of networks.

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