3D Exhibits and clients win six Hermes creative awards

3D Exhibits, a full-service trade show exhibit design and marketing company in Schaumburg, and six of its clients are celebrating their win of six separate Hermes Creative Awards in the trade show exhibit category.

3D Exhibits designed and fabricated all six of the exhibits, which judges cited as examples of "outstanding work in the industry." Merck Animal Health, Pukka and GAF each earned a platinum trophy, Rocky Brands and Huber Engineered Woods won gold, and Sunstar was recognized with an honorable mention.

Nicole Genarella, executive vice president of sales and marketing at 3D Exhibits, says the awards - like the exhibits they represent - were born out of client collaboration. "Working seamlessly as part of our client's team, the way we do, always nets results, "she said.

Notable design features included the sweeping curves and printed texture of the Merck Animal Health overhead signage claimed the airspace above the exhibit while creating a holistic, approachable ambience; GAF pulled in crowds with a 20' rotating LED cube that hung over its exhibit, displaying demonstrations of GAF product applications and Pukka's integration of a matte black shipping container brought an urban, industrial feel to golf's pastoral world. The exhibit reinforced the brand's edgy feel and made its vividly colored headwear products pop.

The Hermes Creative Awards, administered by the Association of Marketing and Communication Professionals, is one of the largest design competitions in the world. Winning entries were selected for their creativity and resourcefulness from a pool of about 6,000 international submissions.