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Aurora U.seminar focuses on 'why' to boost sales

AURORA - "Knowing the Why for Sales Success" will be explored by Naperville executive, author and small-business coach Marla Tabaka at Aurora University Sept. 19.

Tabaka will keynote the AU Sales Institute, a bimonthly business-seminar series, from 8-9 a.m. at AU's Orchard Center, 2245 Sequoia Drive in Aurora,

In an interactive presentation, Tabaka will explore how sales professionals can strengthen why they do what they do and how to leverage the why for greater sales.

She says s ales people experience fear and feelings associated with rejection because they miss a critical component to success: knowing why they sell.

The public is invited. Admission and parking are free. Refreshments and networking are from 7:30 to 8 a.m.

For more information or advance registration, call (630) 844-5527 or email sgreen@aurora.edu.

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