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updated: 7/27/2017 8:55 AM

Camping World acquires e-commerce company

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Business Wire

LINCOLNSHIRE -- Camping World Holdings said it has purchased TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.

Terms of the acquisition were not announced.

The acquisition will build on and complement the foundation already in place to serve customers across the Camping World RV SuperCenter network and positions the company for even faster e-commerce growth in the future by expanding customer reach and adding new product offerings.

Camping World recently acquired certain assets of Gander Mountain, a leader in the hunting, fishing, camping, and outdoor gear market and Overton's, which features boating and marine accessories.

"We believe this acquisition of the online retailer, TheHouse.com, continues our focus of an omni channel approach," said Marcus Lemonis, chairman of Camping World. "This vertical strategy not only provides for a nice bolt on to the company but enhances the renewed strategy behind the new Gander Outdoors model."

Camping World and TheHouse.com will maintain distinct brands, with Camping World focusing on the outdoor camping and RV industry, while TheHouse.com will continue to provide a unique experience for the active outdoor lifestyles.

"This new acquisition, coupled with Overtons.com and GanderOutdoors.com, continues our effort to grow our understanding of the outdoor enthusiast and furthers our strategy of continuing to diversify both in activity and demographic of our Good Sam Club members," Lemonis said.

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