FIL E- In this undated file photo, the Upper Gulch section of the Escalante Canyons within Utah's Grand Staircase-Escalante National Monument is shown. Outdoor clothing giant Patagonia and other retailers have jumped into a legal and political battle over President Donald Trump's plan to shrink two sprawling Utah national monuments, a fight that would scare off most companies but buoys customers of outdoor brands that value environmental activism. (AP Photo/Douglas C. Pizac, File)
The Associated Press
SALT LAKE CITY (AP) - Outdoor clothing giant Patagonia and other retailers have jumped into a legal and political battle over President Donald Trump's plan to shrink two sprawling Utah national monuments.
Retail experts say the fight is one that would scare off most companies but galvanizes customers of outdoor brands that value environmental activism.
Patagonia and outdoor companies like The North Face and REI have protested Trump's actions online and through social media.
The companies are urging support for monuments and helping to raise money for preservation efforts.
California-based Patagonia has gone a step farther than the other retailers.
It filed a lawsuit Wednesday that claims Trump's order is illegal and threatens natural treasures that the company's employees and customers use and value.
FILE - This May 8, 2017, file photo. shows Arch Canyon within Bears Ears National Monument in Utah. Outdoor clothing giant Patagonia and other retailers have jumped into a legal and political battle over President Donald Trump's plan to shrink two sprawling Utah national monuments, a fight that would scare off most companies but buoys customers of outdoor brands that value environmental activism. (Francisco Kjolseth/The Salt Lake Tribune via AP, File)
The Associated Press