Business

Amazon's social network seems a lot like Pinterest

Posted July 19, 2017 7:00 am

The Associated Press

NEW YORK (AP) - Amazon is launching a new social network aimed at getting its hardcore users to spend even more money with the e-commerce giant.

The new service, called Spark, essentially takes Amazon Prime, mixes it with Pinterest and adds a dash of Instagram. Like Pinterest, it lets users share photo-heavy posts about their interests, ideally those leading to shopping.

The service launched publicly on Tuesday on Amazon's iPhone app, and is only open to Prime members, who pay $99 a year for Amazon's loyalty program. An Android version is planned.

Spark first asks users to select at least five subject areas of interest. The app then generates an Instagram-like feed of posts that display yellow dots on purchasable items in the photos. Tapping the dots displays links to Amazon product pages.

Article Comments

Article Categories
Business Content Providers Nation and World News

Article Comments

Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.