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Rogers & Hollands outlet stores to open in Niles, North Riverside

CHICAGO - For the first time in its 117-year history, Rogers & Hollands Jewelers is launching a new discount store model, Rogers & Hollands Outlet in Niles and North Riverside.

Unlike typical outlet jewelry stores, Rogers & Hollands Outlet will offer unique merchandise that cannot be found at other Rogers & Hollands' stores. All jewelry offered at Outlet locations will be discounted at least 50 percent off regular retail prices, and watches - including designer-named timepieces - will be priced at a minimum of 35 percent off retail.

Rogers & Hollands locations at Golf Mill Shopping Center and North Riverside Park Mall will be rebranded, remodeled and reopened as Rogers & Hollands Outlet.

"We are very excited to bring our first Rogers & Hollands Outlets to North Riverside Park Mall and Golf Mill Shopping Center. We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in these areas," said Amber Willmer, Rogers Enterprise's director of social & digital marketing.

Each of the stores will undergo a one-day renovation before officially debuting as Rogers & Hollands Outlet on April 12 at North Riverside Park Mall and on April 20 at Golf Mill. Staff members at each location will stay the same. Additionally, any warranties previously purchased at these stores will remain valid and can continue to be maintained there.

"Our new Outlet store slogan, 'Forever & For Less,' means that in addition to great prices, our guests can expect to find the same knowledgeable staff, quality of merchandise and distinctive guest service that Rogers & Hollands is known for," said Willmer.

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