Chris Damolaris of Wheaton Readying for America's Beauty Show 2017

Wheaton resident Chris Damolaris - Board member of Cosmetologists Chicago, which is the largest association of beauty professionals in the Midwest - wants all of the more than 85,000 salon professionals in Illinois and the consumers they serve to know that one of the biggest beauty events in the country is about to happen right here in Chicago … March 25, 26, 27!

Thousands of salon professionals will come to Chicago to attend the annual America's Beauty Show (ABS), to be held at McCormick Place (West) Saturday, Sunday and Monday -- March 25, 26, 27, 2017. Paul Dykstra, CEO of America's Beauty Show, comments "We were honored to be recognized by Choose Chicago, which announced the 85,000 attendees --- who came from all over North America and 35 foreign countries --- had a $116 million impact on the local economy. We are proud of the contribution the beauty industry has made and continues to make on the City of Chicago."

So, what is America's Beauty Show? Simply put, it's hundreds of thousands of square feet of wall-to-wall beauty products, where salon professionals go to find out what's new … what's hot … and what consumers can expect to see at their local salons in coming weeks! It's the only place where beauty salon professionals can view over 450 manufacturer exhibits and learn from the best educators in the industry about new beauty products/trends, hot colors in nails, and how to utilize new techniques in hairdressing and hair color. They'll discover latest innovations in hair dryers, flat irons, curlers, hair treatments, hair extensions, hair colors, nail trends, and skincare treatments… even the latest in looks for men on the Barbers Stage!

There are continuous runway presentations from national and international Beauty Stars and celebrity hairdressers from top manufacturers - including JOICO, Redken, American Crew, Pureology, Farouk, Mizani, American Crew, Matrix, CND, and Aquage. For the first time, in 2017 there will be an International Pavilion at ABS, showcasing products from global companies from Australia, Canada, China, Mexico, New Zealand, and Pakistan - to name a few. Other highlights of ABS 2017 include:

• Textured Hair Fair … featuring Mizani and NaturallyCurly

• Major League Barbers and Wahl Clippers will present "Crazy Hands" Barber Competition

• Three-day COLORFest Pavilion with fashion and inspiration from the leaders in the hair color industry

• DreamCatchers and Hairlocs will showcase incredible hair extensions (secrets behind many celebrities with FAB, incredible hair!)

• Nails Central with all the new colors and nail products from the top manufacturers in the world

• Education for salon professionals presented by Tabatha Coffey, Matrix Global Biz Ambassador

• Global Beauty Stars … including fabulous colorist Guy Tang and Anthony Mascolo (founder of TIGI)

• FREE one-hour domestic violence awareness course for salon professionals (Cosmetologists Chicago is the first association of beauty professionals in the country to offer this course prepared with Chicago Says No More and required for 2017 license renewal!)

For salon professionals only, America's Beauty Show is owned and produced by Cosmetologists Chicago, one of the nation's largest associations of beauty salon professionals. The International Esthetics, Cosmetics, & Spa Conference - with latest in skincare products to help you get the skin you wish for! - will be co-located @ America's Beauty Show.

For more show details, visit americasbeautyshow.com