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Chicago animal welfare organizations turn to technology to meet fundraising goals

Animal welfare organizations nationwide are working toward ending overpopulation of homeless animals and building no kill communities. Animal Planet's Puppy Bowl reminds us of the importance of the effort as Chicagoans cheered on shelter dog Foster, from Chicago's One Tail at A Time, no-kill nonprofit, who represented team Ruff in the annual event.

Mobile fundraising technology company Gesture is a proud supporter and partner of animal welfare organizations such as One Tail at a Time, PAWS Chicago and many other humane societies across the country. Since its inception in 2011, Gesture has worked with more than 25 animal-welfare organizations and has helped raise more than $5.5 million for their causes.

Working together since 2014, Gesture has helped PAWS Chicago raise nearly $2.5 million across multiple fundraising events.

"Since 1997 when PAWS Chicago opened its doors, Chicago has seen over an 80 percent drop in the number of pets euthanized. This takes hard work from a small staff, large volunteer force and donations from our community of supporters. Partnering with Gesture has helped us increase funds raised at our signature events so that we can continue to save the lives of more homeless cats and dogs," says PAWS Chicago Founder Paula Fasseas.

"Many animal welfare organizations began as grassroots organizations that grew into small, local nonprofits providing essential services in communities across the country," shares Gesture's CEO and founder Jim Alvarez. "We are grateful for the chance to help animal welfare organizations reach their fundraising goals and make giving to their cause accessible to a wider audience," adds Alvarez.

Nonprofit charity partners are raising more money through an innovative, easy-to-use platform packed with tools that make it possible for nonprofits to integrate technology into all aspects of their fundraising campaigns. The efficient technology platform allows charity partners to streamline fundraising functions enabling them to fully manage and drive successful campaigns. Gesture's platform enables ticket sales, registration and guest management, the ability to host silent auctions with mobile bidding, manage live appeals and auctions, text to give campaigns and various other fundraising campaigns.

A partnership with Gesture makes it easy for donors to give to their favorite organizations and makes it easy for organizations to reach donors where they're most engaged: on their mobile devices. For ideas on how your favorite charity can create fundraising events that raise more money, please visit gesture.com.

About Gesture

Gesture's fundraising technology helps nonprofit organizations make more hope happen by raising more money through every fundraising initiative. Gesture offers an innovative and easy-to-use technology platform coupled with a dedicated Account Manager that helps charity partners meet their unique goals assisting with everything from initial set up to expert tips and tactics to end of campaign analysis. Additionally, Gesture provides administrators with access to every campaign enabling up-to-the-minute-valuable data that can be used to track, analyze and build upon.

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