This Bud's for Who? No Team USA renewal for Budweiser
Posted January 18, 2017 6:00 am
COLORADO SPRINGS, Colo. (AP) - The U.S. Olympic team is in search of a new beer sponsor, after the makers of Budweiser decided not to renew a deal that had been in place since 1984.
A-B InBev is one of a handful of companies in key sponsorship groups that let deals lapse following last year's Rio de Janeiro Olympics. Others include Hilton, Citi and TD Ameritrade.
The USOC has new deals in place with Hershey's, Bridgestone, Comcast and Mondelez, among others.
Budweiser was a longtime player in the Olympic space. During last year's Olympics, it replaced the "Budweiser" name on its beer and instead labeled it "America."
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.