Breaking News Bar
updated: 10/25/2016 4:43 PM

Downtown Naperville development debuts with Southern Tide apparel

hello
Success - Article sent! close
  • T-shirts and long-sleeved shirts carrying the Naperville name mark the Southern Tide brand's expansion into its first dedicated store in the Midwest. The store opened Monday as the first business operating in the Water Street District in downtown Naperville.

      T-shirts and long-sleeved shirts carrying the Naperville name mark the Southern Tide brand's expansion into its first dedicated store in the Midwest. The store opened Monday as the first business operating in the Water Street District in downtown Naperville.
    Marie Wilson | Staff Photographer

  • Its soft opening began Monday, but Southern Tide, the first store to launch in the downtown Naperville Water Street District, will host its grand opening weekend Nov. 4 through 6. A portion of proceeds during the weekend will be donated to the Naperville nonprofit group KidsMatter.

      Its soft opening began Monday, but Southern Tide, the first store to launch in the downtown Naperville Water Street District, will host its grand opening weekend Nov. 4 through 6. A portion of proceeds during the weekend will be donated to the Naperville nonprofit group KidsMatter.
    Marie Wilson | Staff Photographer

  • Called the "Skipjack Polo" for the image of a skipjack tuna on the left chest, this popular wardrobe staple was the item that launched the Southern Tide brand in 2006. The polos now are on sale inside the brand's store in the Water Street District in downtown Naperville.

      Called the "Skipjack Polo" for the image of a skipjack tuna on the left chest, this popular wardrobe staple was the item that launched the Southern Tide brand in 2006. The polos now are on sale inside the brand's store in the Water Street District in downtown Naperville.
    Marie Wilson | Staff Photographer

  • The Water Street District in downtown Naperville is still a construction site, especially on its western edge near Webster Street, but its first new business opened Monday. Southern Tide apparel began selling coastal-themed clothing on Monday at 120 Water St.

      The Water Street District in downtown Naperville is still a construction site, especially on its western edge near Webster Street, but its first new business opened Monday. Southern Tide apparel began selling coastal-themed clothing on Monday at 120 Water St.
    Marie Wilson | Staff Photographer

 
 

A shop that sells a taste of coastal style is the first to open in Naperville's much-anticipated Water Street District, which is nearing completion downtown.

Southern Tide apparel opened Monday on the east side of the development near Main Street, while the west side near Webster Street remains a construction zone.

A 520-space parking garage, a Hotel Indigo, a banquet center, a plaza, Riverwalk improvements, offices and several shops and restaurants remain in progress, as they have been for the past 18 months at the development that has been discussed since 2007.

Shoppers began stopping by Monday at 120 Water St. to browse Southern Tide Naperville T-shirts to mark the opening occasion, along with brand staples including shorts, swim wear, polos, dress shirts, sport coats, skirts and dresses.

Loren and Amy Beadle, who live in Wheaton and Kiawah, South Carolina, own the store as part of their Island Sport business.

The owners weren't trying to open the first store within the Water Street District, but Loren said he's pleased it turned out that way. He's looking forward to a grand opening weekend Nov. 4 through 6, when the store will run T-shirt giveaways, offer gifts with some purchases, give chances to win a cooler and donate a portion of proceeds to the Naperville nonprofit organization KidsMatter.

Beadle recognizes his shop is opening in the heart of fall, but said he expects the brand's "youthful and classic" summery vibe to sell well.

"Even though it's October in Chicago, we will still be able to sell some shorts and sandals to people who are going on vacation or live part-time in Florida," he said.

Plus, Southern Tide offers a full line "from shorts and sandals all the way up through heavy winter coats and sweaters."

The "Skipjack Polo," named for the skipjack tuna that serves as the store's logo, has been a hot seller since it was the first Southern Tide item sold when the brand launched in 2006 in South Carolina.

"It keeps its shape. It wears great," Beadle said. "It immediately becomes everyone's favorite polo."

The Beadles also are opening one of the restaurants planned for the Water Street District, SixtyFour -- A Wine Bar, which will be on the north side of Water Street, across from Southern Tide and closer to the West branch of the DuPage River. SixtyFour is expected to open in March.

Other restaurants include Quiubo, which offers Mexican fine dining; Santo Cielo, a farm-to-table restaurant with a rotating menu; Blue Sushi Sake Grill, an upscale Japanese restaurant; and State & Main, a British-style pub popular in Canada.

Article Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.