Ford Motor Company awards Wickstrom Ford of Barrington with national honor

Wickstrom Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2015 President's Award by Ford Motor Company. The prestigious award honors dealerships that have excelled in automotive retailing in 2015, by providing exceptional customer service and satisfaction.

"Earning this award is a reflection of our entire staff's commitment to delivering the best customer experience possible," says Colin Wickstrom, owner of Wickstrom Ford. "We couldn't be more proud to receive this recognition, especially since it comes from the people we value most - our customers in and around Barrington. They're the reason we were able to achieve this award."

The President's Award was established in 1998, but similar awards date back to the 1980s. Dealers become eligible through survey responses from customers related to their sales and service satisfaction.

Wickstrom Ford has won this award 23 consecutive years, an achievement earned by a handful of other Ford dealership in the nation.

"In order to achieve the President's Award, dealers must exceed customer expectations every day in every department," said Ivan Boykin, regional manager for the Chicago market. "The pursuit of excellence is not for the faint of heart - it requires passion, tenacity and, of course, hard work. This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction - in both sales and service - in automotive retailing."