Photo Gallery: NBA to sell ads on jerseys
Posted April 15, 2016 7:00 am
For Sale By Owners: a valuable patch of basketball real estate on television every night.
NBA owners approved a measure Friday that clears the way for sponsorship logos on their players as soon as next season. The patches will appear on the front left of the jersey, opposite Nike's logo, and measure about 2 1/2 by 2 1/2 inches.
The three-year trial could lead to the NFL, Major League Baseball and NHL moving in the same direction, but it's already a common practice around the world.
From rugby in South Africa to table tennis in Asia, it includes the world's biggest sports stars, and some players who need all the financial help they can find. NASCAR drivers are walking billboards, and some Premier League teams are identified more by their corporate sponsors than their actual names.
FILE - In this April 8, 2016 file photo, Stormers' Juan de Jongh, right, runs with the ball before he scores a try against Sunwolves during their super rugby match in Cape Town, South Africa. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Schalk van Zuydam, File)
The Associated Press
FILE - In this March 5, 2016 file photo, Bill Lowen, who caught the second-biggest bass of the day at 5 pounds, 8 ounces, holds up the fish that helped him finish in fourth place overall, on Day 2 of the Bassmaster Classic in Tulsa, Okla. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (Cory Young/Tulsa World via AP, File)
The Associated Press
FILE - In this April 9, 2016 file photo shows Saina Nehwal of India returning a shot to Tai Tzu Ying of Taiwan during their women's singles semifinal match at the Malaysia Open Badminton Superseries in Shah Alam, Malaysia. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Joshua Paul, File)
The Associated Press
FILE - In this Aug. 23, 2015 file photo, Connecticut Sun's Jennifer Lacy, right, keeps the ball from Atlanta Dreamâs Sydney Carter during the first half of a WNBA basketball game, in Uncasville, Conn. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Jessica Hill, File)
The Associated Press
FILE - In this April 10, 2016 file photo, New Zealand's Regan Ware, right, is tackled by South Africa's Cecil Afrika, left, during the semifinal match at the Hong Kong Sevens rugby tournament in Hong Kong. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Kin Cheung, File)
The Associated Press
FILE - In this April 14, 2016 file photo, Kasumi Ishikawa of Japan, right, reacts after her loss to Li Xiaoxia of China, left, in their women's singles stage 1 final match during the Asian Table Tennis Qualification Tournament for the Rio 2016 Olympic Games in Hong Kong. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Vincent Yu, File)
The Associated Press
FILE - In this April 20, 2015 file photo, Caroline Rotich, of Kenya, breaks the tape to win the women's division of the Boston Marathon, in Boston. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Elise Amendola, File)
The Associated Press
FILE - In this March 11, 2016 file photo, Ricky Stenhouse Jr., left, and Dale Earnhardt Jr. talk in the garage area before NASCAR Sprint Cup Series practice at Phoenix International Raceway in Avondale, Ariz. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Ralph Freso, File)
The Associated Press
FILE - In this March 13, 2016 file photo, Netherlandsâ Irene Schouten, center, Japanâs Misaki Oshigiri, left, and Canadaâs Ivanie Blondin, right, compete in the women's mass start race of the Speedskating World Cup final at Thialf ice rink in Heerenveen, Netherlands. The NBA joins a long list of sports leagues that sells advertising space on their jerseys. (AP Photo/Peter Dejong, File)
The Associated Press
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