Blue Chip to handle Haribo of America U.S. marketing

NORTHBROOK - Confectionery company Haribo of America, the maker of the Gold-Bears gummi bears, selected Blue Chip Marketing Worldwide as a consumer and shopper marketing agency partner in the U.S.

Blue Chip will be responsible for the brand's Twin Snakes consumer marketing and all of Haribo of America shopper marketing.

"We were really impressed with Blue Chip's fully integrated approach across brand and retail, and their insights, creativity and passion," said Erik Jaeger, Haribo of America VP Marketing. "Blue Chip is a great, collaborative partner to help us evolve and elevate marketing beyond traditional TV advertising."

"We're inspired to unite with Haribo to innovate and grow in the U.S.A., and build on iconic brands like Gold-Bears beloved by children and families around the world," said Larry Deutsch, Blue Chip executive vice president and general manager.

Haribo marks one of Blue Chip's latest client wins, having recently added Green Toys and Bear Creek soups to its roster.