Brown's Chicken wants to serve alcohol, add video gambling in East Dundee

Brown's Chicken representatives are seeking a liquor license that may help to revamp their East Dundee franchise.

Tim Kennefick, president of Brown's Chicken LLC, said the company wants to try a new fast-casual concept in various establishments, including the 529 Dundee Ave. location, that would allow customers to order at the counter, sit down and have a server bring food to them.

The plan would be similar to Wingstop, Kennefick said, noting that he also envisions adding video gambling machines, as well as televisions so customers can watch sporting events.

Offering beer and wine options would complete the package, he said, though he doesn't want a full bar.

"I just don't want to be in the bar business," he said. "I want my restaurant to have people sitting down, having a good time."

The East Dundee establishment currently has a drive-through and offers carryout and catering services.

"I could use an increase in business," Kennefick said. "With us bringing food to people (and) having some type of entertainment in the restaurant, whether it's sports TVs or video gaming or beer, (it could be) a place for people to feel comfortable to hang out."

Police Chief Terry Mee said an E2 liquor license, which allows an establishment to serve beer and wine, is available. Kennefick will have to work with the village and submit a formal application, but trustees had no objections to his proposed concept at a committee of the whole meeting this week.

Kennefick, however, did ask the village to try to fill the River Valley Square Shopping Center around Brown's Chicken - especially the vacant grocery store - to bring more customers to the area.

"You work on your building there, and we'll work on the rest of that parking lot for you," Village President Lael Miller told Kennefick.

To bring more people into the restaurant, Kennefick said, he's considering adding more food choices: various salads, Buffalo wings, barbecue ribs and other southwest-style options.

The building will also have to be updated, he added, but patrons could still order food to go.

"The more people we get through the door, the stronger your business becomes in all aspects," Kennefick said.