Brunswick acquires Garelick Manufacturing

LAKE FOREST - Brunswick Corp. said it has acquired Garelick Manufacturing Co., a maker of premium seat, table hardware and other items.

Terms of the transaction were not disclosed.

The St. Paul Park, Minn.-based company had annual sales of approximately $21 million in 2014 and markets products under its namesake brand, as well as the "EEZ-In" mark. Garelick's product portfolio includes upholstered seating, table hardware, marine boarding ladders, boat hooks and outboard motor brackets. Garelick will operate as part of Mercury Marine's Attwood Marine Products Division.

"Garelick is the leading brand name in premium seat and table hardware," said Brunswick President and Chief Operating Officer Mark Schwabero. "It has a diverse portfolio of market-leading products that are complementary to Attwood, with limited overlap. We believe it is a very good fit, providing an opportunity to expand Mercury's P&A products business. Further, this action aligns with Brunswick's P&A expansion strategy, an arena that offers us good opportunity to grow and prosper."

In recent months, Brunswick has added Whale, a European parts and accessories product manufacturer for both the marine and recreational vehicle industries, as well as P&A distributors Bell Recreational Products Group in the Midwestern U.S., and BLA in Australia.

Schwabero said the additions should benefit from Mercury's global distribution operations, which offer same-day or next-day delivery throughout most of the scope of its operations as well as boat builder relationships.