Mondelez gives Russia a taste of Oreos
DEERFIELD - Mondelez International's first "made-in-Russia" Oreo biscuits are reaching Russian stores in October after the company upgraded a manufacturing line at its Sobinka plant.
The investment supports the company's global growth strategy, which includes expanding its power brands like Oreo to new markets. Mondelez International is the No. 1 biscuit maker in Russia with brands such as Jubilee, Barni and TUC.
"Oreo is the world's No. 1 biscuit, so this represents a major snacking milestone for the Russian market," said Hossam Ashour, general manager of Mon'delez Rus. "In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia's biscuits market."
Oreo will be available in retail outlets across Russia in three formats: a 38g package for individual consumption, and larger 95g and 228g packages to enjoy with family, friends and colleagues.
Oreo sales alone account for approximately $2.5 billion in annual revenues for Mondelez. More than 40 billion Oreo cookies are produced in 18 countries around the world and is sold in more than 100 countries.