This undated image made from video provided by T-Mobile on Thursday, Jan. 29, 2015 shows Kim Kardashian in a television commercial scheduled to air during the 2015 Super Bowl NFL football broadcast. Along with puppies and babies, celebrities are a Super Bowl advertising staple. (AP Photo/T-Mobile)
Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.
Using stars was a surefire way to grab attention during advertising's most competitive night, when a crowded field of 40-plus marketers vied for the attention of the more than 110 million viewers.
Super Bowl ads: Winners and losers
This undated image provided by Squarespace on Thursday, Jan. 29, 2015 shows actor Jeff Bridges who is starring in an advertisement for Squarespace to be shown at the Super Bowl NFL football game, on Sunday, Feb. 1. Along with puppies and babies, celebrities are a Super Bowl advertising staple. (AP Photo/Squarespace)
This image provided by Kia shows a portion of the company's television ad featuring Pierce Brosnan, scheduled to run during Super Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Kia)
FILE - This file image provided by Wix.com shows a portion of the company's television ad scheduled to be aired during the Super Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Brett Favre in a funny fictional business called "Favre and Carve." (AP Photo/Wix.com, File)
This image provided by Wix.com shows a portion of the company's television ad scheduled to be aired during the Super Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Terrell Owens. (AP Photo/Wix.com, Erik Isakson Photographics)
This image provided by Mars shows a portion of the company's Snickers television ad, featuring Danny Trejo, scheduled to run during Super Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Mars)
This image provided by Wix.com shows a portion of the company's television ad scheduled to be aired during the Super Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Emmitt Smith. (AP Photo/Wix.com, Stewart Cohen)
This image made from video provided by Mars on Thursday, Jan. 29, 2015 shows a frame from a Snickers candy bar commercial, based on the Brady Bunch television series and featuring actor Danny Trejo, to be aired during the broadcast of the 2015 Super Bowl NFL football game. Along with puppies and babies, celebrities are a Super Bowl advertising staple. (AP Photo/Mars)