Fire signs sponsorship deal with Heineken
Posted November 13, 2014 12:01 am
The Chicago Fire announced a multiyear deal for Heineken to become its official beer sponsor. The deal includes renaming the Toyota Park luxury club the Heineken Second Star Club and renaming its group hospitality area the Heineken Terrace. The Fire is one of seven MLS teams to sign with Heineken. According to a report from Danny Ecker of Crain's Chicago Business, the deal is worth more than $1 million a year to the Fire.
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