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updated: 8/21/2014 10:39 AM

'Walking Dead' star part of traffic safety push

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Associated Press

Illinois officials will trot out a TV star to emphasize holiday traffic safety.

Michael Rooker -- who played Merle Dixon on the hit television series, "The Walking Dead," will introduce a video series for an upcoming traffic safety campaign by the Illinois Department of Transportation.

Entitled, "The Driving Dead," Rooker will attend a news conference Thursday at the Music Box Theater in Chicago to unveil a video trailer.

It will kick off state officials' Labor Day crackdown on impaired driving -- "Driver Sober or Get Pulled Over."

Safety advocates and representatives from Arthur Agency, a Carbondale-based advertising firm, will join Rooker for the event.

The campaign will use digital and social media to reach drivers who are most likely to drive drunk or without a seat belt.

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