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updated: 7/30/2014 10:33 AM

Super Mario can't spark Wii U as Nintendo posts another loss

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  • Bloomberg NewsShoppers take escalators painted with the logos of Nintendo and Super Mario characters at an electronics store in Tokyo. Nintendo Co. sank to a worse-than-expected loss for the fiscal first quarter on lagging Wii U and 3DS video-game machine sales.

    Bloomberg NewsShoppers take escalators painted with the logos of Nintendo and Super Mario characters at an electronics store in Tokyo. Nintendo Co. sank to a worse-than-expected loss for the fiscal first quarter on lagging Wii U and 3DS video-game machine sales.

 
Bloomberg News

Super Mario upgraded to a Mercedes- Benz in the newest version of his racing game, yet that wasn't enough to keep Nintendo Co.'s Wii U from looking like a lemon.Sluggish sales of the console triggered Nintendo's third loss in the past four quarters as gamers continue their exodus to smartphones and rival players from Sony Corp. and Microsoft Corp. Nintendo lost $97 million in the three months ended June 30. Its American depositary receipts fell.

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