Breaking News Bar
updated: 6/29/2014 7:06 AM

Yoplait Light changing artificial sweeteners

hello
Success - Article sent! close
  • General Mills Inc. plans to remove aspartame from Yoplait Light yogurt and instead use another artificial sweetener, sucralose. Aspartame is better known by the brand names NutraSweet and Equal, while sucralose is the sweetener used in Splenda.

      General Mills Inc. plans to remove aspartame from Yoplait Light yogurt and instead use another artificial sweetener, sucralose. Aspartame is better known by the brand names NutraSweet and Equal, while sucralose is the sweetener used in Splenda.
    File photo

 
Associated Press

NEW YORK -- The maker of Yoplait Light is hoping a sweetener change can help bring back customers.

General Mills Inc. plans to remove aspartame from its popular reduced-calorie yogurt and instead use another artificial sweetener, sucralose. Aspartame is better known by the brand names NutraSweet and Equal, while sucralose is the sweetener used in Splenda.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

"We know that some consumers have concerns about aspartame, so this is a positive transition," General Mills CEO Ken Powell said in a phone interview.

Although sucralose is also an artificial sweetener, Powell said it has greater acceptance among consumers.

The change comes as General Mills struggles to fix its Yoplait business, which has been upended by the popularity of Greek yogurt and the move toward ingredients people feel are natural.

Last year, retail sales for Yoplait Light fell in the "low double digits," while full-calorie Yoplait showed improvement after General Mills replaced the high-fructose corn syrup in the brand with sugar, according to the company.

As for Yoplait Light, the Minneapolis-based company expects the reformulated cups to hit shelves by fall.

Mike Siemienas, a General Mills spokesman, said the new cups will say "Now no aspartame" and still have around 90 calories. He said the company considered a number of alternatives after hearing from consumers that "they wanted a product that did not contain aspartame."

"This change does not compromise the amazing taste of Yoplait Light yogurt," he wrote in an email.

In the meantime, General Mills is also working to make up ground in the Greek yogurt category, which it was late to enter. Executives say its Greek varieties of Yoplait now have 10 percent of the Greek market, which is still led by Chobani. Still, the Greek yogurt category has grown more competitive, with smaller players entering the market as well.

------

Follow Candice Choi at www.twitter.com/candicechoi

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.
    help here