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posted: 5/28/2014 7:32 AM

Simon Kidgits Club Welcomes Young Foodies And Families To Annual Simon Kidgits Club Super Duper Lil Chefs Event At Woodfield Mall

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Matt Burkey

Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, is stirring up tasty fun for families as Simon Kidgits Club Super Duper Lil ChefsSM makes its annual appearance at Woodfield Mall on Sat., May 7 from noon to 2 pm. Lil Chefs events are being presented at approximately 100 Simon® shopping centers nationwide to get kids learning about the craft of cooking and having fun with food.

The hands-on atmosphere of Simon Kidgits Club Super Duper Lil Chefs will engage both parents and children in exploring the endless imaginative possibilities of pairing creativity with cuisine. The event menu offers a variety of food-focused festivities ranging from cooking demonstrations, craft-making with meal items, giveaways and more. Other food-inspired activities include cupcake decorating and a kids photo area with everything needed to pose as a Super Duper Lil Chef.

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Additionally, Simon Kidgits Club® is teaming up with Lil Chefs presenting sponsor Warner Bros. Home Entertainment for the launch of Sophia Grace & Rosie's Royal Adventure, coming to DVD, Blu-ray™ and Digital HD Tuesday, May 20. The super-cute, talented two-some of Sophia Grace and Rosie sang and danced their way to stardom on The Ellen DeGeneres Show, and now families can see the little, lovable performers in their first original live-action movie. To celebrate the release of Sophia Grace and Rosie's Royal Adventure, kids will be able to decorate their own personal crowns and tiaras during the Super Duper Lil Chefs event.

Also as part of Lil Chefs events, kids are encouraged to help those in need by bringing a non-perishable food item to Woodfield Mall to be donated to the Schaumburg Township Food Pantry.

"Simon Kidgits Club provides the community ongoing opportunities to enhance the shopping experience at Simon properties," said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group. "Lil Chefs events are designed to immerse families in discovering that enjoying food doesn't have to be limited to meal time and make visiting the mall an even more memorable experience."

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3 to 8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games. Simon Kidgits Club programs have engaged more than 1.8 million parents and kids since its inception.

For more information about the Simon Kidgits Club and Simon Kidgits Club Super Duper Lil Chefs events, visit www.simon.com/kidgits, www.facebook.com/woodfieldmall or http://www.twitter.com/woodfieldmall.

About Woodfield Mall

Woodfield Mall, one of the largest shopping destinations in the United States, provides Chicago area residents and visitors with a distinctive collection of nearly 300 retail stores. The mega mall showcases five major anchors, including Lord & Taylor, Macy's, Nordstrom, JCPenney and Sears, plus popular stores Michael Kors, COACH, Apple, White House/Black Market, BOSS Hugo Boss, Anthropologie, Tumi, Lacoste, AIX Armani Exchange and J.Crew. Shoppers enjoy a delicious array of dining options such as Texas de Brazil, The Cheesecake Factory, P.F. Chang's and Stir Crazy. Woodfield Mall, at 5 Woodfield Mall in Schaumburg, Illinois, is located about 25 miles from downtown Chicago and is in close proximity to O'Hare International Airport. Mall hours are 10 a.m. to 9 p.m. Monday through Saturday and 11:00 a.m. to 6 p.m. on Sundays. For additional information, please contact Woodfield Mall at (847) 330-1537 or visit www.shopwoodfield.com, www.facebook.com/woodfieldmall or www.twitter.com/woodfieldmall.

About Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. We currently own or have an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

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