NEW YORK -- The E-Trade baby will finally stop talking.
In the investor site's new ad, the baby -- who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street" -- is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.
E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.
There's no word on what E-Trade's next marketing campaign will be.