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updated: 3/21/2014 4:25 PM

E-Trade's talking baby goes bye-bye

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  • This image provided by E-Trade shows part of a television ad scheduled to air during the 2010 Super Bowl. Having a talking baby trade stocks was a way to show people that E-Trade's investing services were so simple even a baby could make money trading stock on the site

      This image provided by E-Trade shows part of a television ad scheduled to air during the 2010 Super Bowl. Having a talking baby trade stocks was a way to show people that E-Trade's investing services were so simple even a baby could make money trading stock on the site
    Associated Press

 
Associated Press

NEW YORK -- The E-Trade baby will finally stop talking.

In the investor site's new ad, the baby -- who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street" -- is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.

E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.

There's no word on what E-Trade's next marketing campaign will be.

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