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posted: 3/17/2014 9:24 AM

RPM Advertising to unveil 'Sloterator' for anniversary

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  • From left, American Restoration team Kelly and Tyler Dale pose with Mark Malin and Steve Platcow of RPM Advertising beside the slot machine to be transformed into a "Sloterator," a functioning slot machine that also dispenses beer.

      From left, American Restoration team Kelly and Tyler Dale pose with Mark Malin and Steve Platcow of RPM Advertising beside the slot machine to be transformed into a "Sloterator," a functioning slot machine that also dispenses beer.
    Courtesy of RPM Advertising

 

Submitted by RPM Advertising

RPM Advertising is celebrating its 20th anniversary with a one-of-a-kind gift to their team members.

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Lake Forest CEO Steve Platcow and company president Mark Malin appeared on the History Channel's "American Restoration" March 4 as the lead project on the episode.

The challenge was for the restoration team to convert a vintage slot machine into a "Sloterator," a functional slot machine that would store a keg and dispense beer for company happy hours.

RPM is the No. 1 advertising agency in the gaming industry nationwide.

The "Sloterator" will be unveiled at a cocktail reception for the RPM Advertising team members April 1. April Fools' Day is the agency's actual anniversary date.

"Due to the dedication of our team members to RPM Advertising's client-partners businesses, everyone misses a lot of happy hours and the 'Sloterator' helps make up for that it in a super fun way," Platcow said.

"The 'Sloterator' is an RPM Advertising invention gifted to our associates that gives homage to our heritage, while paying tribute to our legacy of innovation in a cool team-centric manner," Malin said.

On the show that began airing at 9 p.m. March 4 on the History Channel, Platcow and Malin met with show host Rick Dale of Rick's Restorations in Las Vegas to present him the challenge.

Rick's wife Kelly Dale managed the project. She met with a slot machine technician to work out the technical issues involved with the conversion to ensure that the functionality of the device remains intact throughout the restoration.

The finished project was a beer-dispensing "Sloterator" with customer beer-related theming, plus a few extra bells and whistles.

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