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Schaumburg Business Association cheers on Conant cheerladers, Ala Carte

For once it wasn't the Conant High School cheerleading squad leading the chorus of applause Tuesday.

The Schaumburg Business Association cheered on a pair of local success stories at its monthly breakfast meeting, including the coed Conant squad that won the state championship in last month's IHSA competitive cheerleading finals.

After SBA members watched a video of the squad competing, team members were brought up on stage to receive a cheer of their own from the local business community.

"We give to the community all year so we are honored to be recognized at home by the association," said co-coach Amanda Schweinebraten.

The SBA on Tuesday also paid tribute to Schaumburg-based Ala Carte Entertainment. The company, which owns numerous restaurants, bars and clubs throughout the Chicago area, has been in the Northwest suburbs for 44 years.

Company Vice President Mark Hoffman discussed how Ala Carte remains a family business more than four decades after his father, Fred, founded it.

"My dad is still a big influence and motivator for us" Hoffman said.

  The 2014 state championship coed cheerleading squad from Conant High School was honored Tuesday by the Schaumburg Business Association during its monthly breakfast meeting. George LeClaire/gleclaire@dailyherald.com
  Mark Hoffman, vice-president of Ala Carte Entertainment, talks about his family business Tuesday during the Schaumburg Business Association's monthly breakfast meeting in Schaumburg. The company has been a part of the Northwest suburbs for more than four decades. George LeClaire/gleclaire@dailyherald.com
  Mark Hoffman, vice-president of Ala Carte Entertainment, right, gives host Brian Burke, president and CEO of Links Technology Solution, a hug after Hoffman spoke about his family business at the Schaumburg Business Association's monthly breakfast meeting Tuesday. George LeClaire/gleclaire@dailyherald.com
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