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updated: 2/12/2014 8:30 AM

Indiana tourism officials unveiling new 'brand'

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Associated Press

INDIANAPOLIS -- Indiana tourism officials are rolling out a new "brand" they hope will attract more people to the state.

Lt. Gov. Sue Ellspermann plans to join Indiana Office of Tourism Executive Director Mark Newman to announce a new "consumer brand" and advertising campaign for the state.

The state's Visit Indiana website touts activities and businesses throughout the state.

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