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posted: 2/1/2014 8:01 AM

Facebook tests ads in outside mobile apps

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  • Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.Bloomberg News

      Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.Bloomberg News

 
Associated Press

NEW YORK -- Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.

The social networking company said in a blog post that while it has run similar tests in the past, the current program is more like a mobile ad network. The company says it is working directly with a small number of advertisers and publishers rather than an outside ad-serving platform.

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Facebook Inc. is not saying which advertisers or app developers it is working with. It says it will extend its ad-targeting capabilities to show app users more relevant ads, help developers make more money and provide Facebook advertisers with greater reach.

Mobile ads accounted for nearly half of Facebook's $1.8 billion advertising revenue in the third quarter.

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