Breaking News Bar
posted: 12/30/2013 1:57 PM

Mondelez sells Snackwell's brand; no terms

hello
Success - Article sent! close
  • Oreo and Ritz cracker maker Mondelez is selling its Snackwell's cookies and snacks business

      Oreo and Ritz cracker maker Mondelez is selling its Snackwell's cookies and snacks business
    ASSOCIATED PRESS

 
Associated Press

NEW YORK -- Oreo and Ritz cracker maker Mondelez is selling its Snackwell's cookies and snacks business to Back to Nature Foods, a company controlled by private equity firm Brynwood Partners.

Deerfield-based Mondelez and Brynwood did not disclose terms of the deal on Monday. Mondelez owns a minority stake in Back to Nature, which sells cookies, crackers, nuts, juices, and granola and was formed in 2012.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

Snackwell's low-fat and fat-free cookies and crackers were launched in 1992. The brand was created by Nabisco.

Mondelez International Inc. last year split from Kraft Foods Group Inc., which kept North American grocery brands such as Miracle Whip and Jell-O. Mondelez runs a global snacks business.

Shares of Mondelez rose 22 cents to $35.13 in late morning trading.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.
    help here