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posted: 12/28/2013 5:45 AM

New, culinary-themed hotel opens in Tampa

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  • Executive chef Chad Johnson cooks a steak during a tour of the new Epicurean Hotel in Tampa, Fla. Tampa's newest hotel is focused on food, with a restaurant, bakery, culinary theater, wine store and cooking classes on-site.

    Executive chef Chad Johnson cooks a steak during a tour of the new Epicurean Hotel in Tampa, Fla. Tampa's newest hotel is focused on food, with a restaurant, bakery, culinary theater, wine store and cooking classes on-site.
    Associated Press

  • Guests at the Epicurean Hotel in Tampa, Fla., have personal pantries in their rooms stocked with gourmet goodies.

    Guests at the Epicurean Hotel in Tampa, Fla., have personal pantries in their rooms stocked with gourmet goodies.
    Associated Press

  • Joe Collier, president of Mainsail Lodging and Development Group, shows off the culinary theater in the new Epicurean Hotel in Tampa, Fla.

    Joe Collier, president of Mainsail Lodging and Development Group, shows off the culinary theater in the new Epicurean Hotel in Tampa, Fla.
    Associated Press

  • View downtown Tampa from the outdoor roof bar of the Epicurean Hotel.

    View downtown Tampa from the outdoor roof bar of the Epicurean Hotel.
    Associated Press

  • Cookbooks line bookshelves in the lobby of the Epicurean Hotel in Tampa, Fla.

    Cookbooks line bookshelves in the lobby of the Epicurean Hotel in Tampa, Fla.
    Associated Press

  • Even the guest rooms at the Epicurean Hotel are food-themed.

    Even the guest rooms at the Epicurean Hotel are food-themed.
    Associated Press

  • A framed live herb garden hangs in the restaurant of the new Epicurean.

    A framed live herb garden hangs in the restaurant of the new Epicurean.
    Associated Press

 
By Tamara Lush, Associated Press

TAMPA, Fla. -- In the past, the Tampa Bay region hasn't been high on a foodie's travel bucket list.

Sure, there are some tasty Cuban sandwiches in Tampa and fresh grouper in restaurants along the Gulf of Mexico.

But cutting-edge culinary trends haven't surfaced here -- until now.

The Epicurean Hotel, a $35 million, 137-room hotel, opened recently. The entire concept revolves around food: There's an 80-seat restaurant, patisserie, culinary theater, wine store, rooftop bar and cooking classes in a theater that looks like it's a Food Network set. While a vacation centered around food is nothing new in Napa wine country, rustic Vermont or romantic Tuscany, it's a fresh idea in Florida.

Guests have personal pantries in their rooms stocked with gourmet goodies, including chocolate and sea salt caramels, prosciutto, goat cheese and bottles of wine -- including a handout that explains which wines go best with each snack.

The decor is also food-themed. Paintings of fruit grace the walls, cookbooks line bookshelves in the lobby and pillows on the hotel beds depict utensils. An 8-foot-high knife and fork rest in a corner and in a hallway, two vertical, living herb gardens are a lush addition.

Even the hotel's employees, who have dubbed themselves "Epicureans," feel like they have a culinary responsibility.

"They are lovers of food and wine and will curate the experience for our guests," said Joe Collier, president of Mainsail Lodging and Development Group.

The Tampa-based Mainsail partnered with the owner of the city's best-known restaurant -- Bern's Steak House -- to develop the boutique Epicurean hotel. Bern's is across the street from The Epicurean, and Collier said that he expects guests to eat at the restaurant, drink at the hotel's bar, sleep at the hotel, then enjoy other food-related activities the following day.

Bern's, which was opened in Tampa in 1956 by Bern Laxer and is now owned by his son, David Laxer, boasts one of the largest wine lists of any restaurant in the world. TV chef Rachael Ray named it the best steak house in the U.S., and Wine Spectator Magazine has given it a "Grand Award" each year since 1981.

The restaurant's expertise in wine will be shared across the street in the hotel, where a wine and spirits store is nestled on the first floor. It's next to the culinary theater, which already has a calendar of events ranging from "The Universe of Krug Champagne" to "Tea and Chocolate Pairing."

"Education and culinary growth have always been a big part of my family," Laxer said.

Classes aren't only for hotel guests, and neither is the rooftop bar, with its views of downtown Tampa.

During the recent opening party, the city's movers and shakers sipped champagne and cheered when The Epicurean's executive chef Chad Johnson sautéed a slab of steak on the culinary theater's Viking stovetop. (The hotel restaurant also has a second, massive Viking stove, which cost $175,000).

The hotel is booked solid for New Year's Eve, said Norwood Smith, Mainsail's vice president of sales and marketing.

The hotel is part of Marriott International's Autograph Collection, and has a ballroom and space for weddings or business meetings. Room prices range from $200-$300 a night.

The spa and patisserie will be open by mid-January, and a lavish grand opening party with celebrity chef Norman Van Aiken is scheduled for Jan. 17-19.

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