Verizon Wireless, which has its Midwest headquarters in Schaumburg, has unveiled its first four so-called Smart Stores in the suburbs that will allow consumers to shop by lifestyle.
The newly designed concept stores are at 5 Woodfield Mall in Schaumburg, 143 Danada Square East in Wheaton, 2730 Route 34 in Oswego and 202 N. Randall Road in Lake in the Hills,
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"We are revamping the customer experience and we've changed the flow of the store," said Todd Olsted, project manager on the Smart Stores.
These revamped and enlarged Verizon Wireless stores are among about 1,700 nationwide that are undergoing the same transformation. He could not immediately say which area stores will be next, but announcements will be made when they're competed, said Olsted.
From the moment customers walk into the Smart Store, they will be greeted and offered a tour. The new concept is divided into four main areas: music, fitness, toys and home automation. Each will feature the technology, services and accessories for that particular area. The stores will be staffed by trained experts, he said.
Also, the center of the store will provide a u-shaped table for workshops to teach customers how to use their devices.
"You can come in throughout the day to attend a workshop," he said.
A touch screen will also provide information.
About four to six free workshops will be scheduled throughout the day and you can register for them online. The area is also used to teach during unscheduled times as well, he said.
In addition, the new Smart Stores will offer customers about 40 percent more accessories, so they'll have more choices during the holiday gift-buying season, he said.
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