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Article updated: 11/3/2013 7:21 AM

Tyson chases Hormel with burritos aimed at moms

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"Some people are shocked we do tortillas," said Eric Le Blanc, vice president of marketing for deli and convenience-store foods at Tyson. Tyson is building up its line of prepared foods to dominate the convenience-store market.

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"Some people are shocked we do tortillas," said Eric Le Blanc, vice president of marketing for deli and convenience-store foods at Springdale, Ark.-based Tyson, which had $33.3 billion in sales in its last financial year. Tyson is building up its line of prepared foods to dominate the convenience-store market. Tyson's prime target right now is the American mother, rushing to pay for a tank of gasoline or a quick cup of coffee.
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