Palatine salon places second in national service challenge

Mega beauty corporation Wella gave a challenge to beauty salons across the country: “Tell us your best community service idea … and we will give $2,500 to the best 20 salons!”

Lorrene Conino, owner of Salon Lorrene in Palatine, decided to take the challenge and tell Wella about the charity work done by her business.

Salon Lorrene won second place in the Wella Charity Challenge, along with a $2,500 donation to her charity, Celebrating All That is Feminine (CATIF).

CATIF is a small group of local professional women who have joined together to raise funds to assist women in need. The group holds two events each year that support the work of other established organizations focused on empowering women and at-risk girls.

“Our salon is team organized, and every team member does a part. We are thrilled to have won the $2,500 from Wella … the money will be used to support five families who are now living in shelters, by funding a program called ‘Arts Refreshing the Soul,’ because art education has a tremendous impact; art empowers, transforms, and rebuilds the soul (www.artsrefreshingthesoul.org).

“To date, my salon has donated over $60,000 to Celebrating All That is Feminine. We are very proud of our community involvement,” said Conino.

In addition to running her business and donating her time to serve as vice president of CATIF, Conino is also an active member of the board of directors of Cosmetologists Chicago, the largest association of salon professionals in the country and is the owner/producer of America’s Beauty Show.

Salon Lorrene is at 833 N Quentin Road, Palatine. For details, contact the salon at (847) 202-7078.

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