Breaking News Bar
updated: 10/11/2013 4:27 PM

Google changing terms to use your identity in ads

hello
Success - Article sent! close
  • A Google sign at the company's headquarters in Mountain View, Calif.

      A Google sign at the company's headquarters in Mountain View, Calif.
    Associated Press/Jan. 3, 2013

 
Associated Press

Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.

The Internet search giant is changing its terms of service starting Nov. 11.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

Your reviews of restaurants, shops and products, as well as songs and other content bought on the Google Play store could show up in ads that are displayed to your friends, connections and the broader public when they search on Google. The company calls that feature "shared endorsements."

Google laid out an example of how this could happen: "Katya Klinova," her face and five-star review appear underneath an ad for Summertime Spas.

You can opt out of sharing your reviews.

Google said Friday that the name and photo you use in its social network, Google Plus, is the one that would appear in the ad. Google has said the social network has 390 million active users per month.

"We want to give you -- and your friends and connections -- the most useful information. Recommendations from people you know can really help," the company said in an explanation of the changes.

The Mountain View, Calif., company already had a similar setting for its "+1" button, which it introduced in 2011. It had experimented temporarily with putting "+1" endorsements with users' identities in ads, but it hasn't had them up recently. The company said Friday that the choice a user made about allowing for "+1" endorsements would be the default setting for shared endorsements.

Also, if a user chooses to limit an endorsement to certain circles of friends or contacts, that restriction will be respected in any ads that use the endorsement.

Google's move follows a similar proposal by Facebook. The social network in August said it would show users' faces and names in ads about products they clicked to "like." That proposal was criticized by privacy groups. They asked the Federal Trade Commission to look into the matter, which the agency said it did as part of routine monitoring of privacy practices.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.