Breaking News Bar
updated: 9/26/2013 8:08 AM

Health marketplace to be called 'Get Covered Illinois'

hello
Success - Article sent! close
  • This image provided by Illinois Gov. Pat Quinn's office shows the logo and brand name that officials unveiled Wednesday for the new health insurance marketplace set to open Tuesday. The brand and logo are part of a multimillion-dollar ad campaign beginning Tuesday and building through the fall and winter. Uninsured Illinoisans have until the end of March to buy health insurance through Get Covered Illinois.

      This image provided by Illinois Gov. Pat Quinn's office shows the logo and brand name that officials unveiled Wednesday for the new health insurance marketplace set to open Tuesday. The brand and logo are part of a multimillion-dollar ad campaign beginning Tuesday and building through the fall and winter. Uninsured Illinoisans have until the end of March to buy health insurance through Get Covered Illinois.
    Associated Press

 
Associated Press

Illinois officials have decided on a brand name for the new health insurance marketplace set to open Tuesday.

Gov. Pat Quinn's administration unveiled the name Wednesday: It's "Get Covered Illinois." The brand tagline is "The Official Health Marketplace."

Deputy Gov. Cristal Thomas says the administration wanted a name that was "very clear about what this product has to offer."

The brand and logo are part of a multimillion-dollar ad campaign beginning Tuesday and building through the fall and winter. Uninsured Illinoisans have until the end of March to buy health insurance through Get Covered Illinois.

State officials expect at least 300,000 people to sign up for coverage using new options available through President Barack Obama's health care law. The Affordable Care Act requires nearly all Americans to have health insurance.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.