Watershed protection goal of USDA, Coca-Cola pact

The U.S. Department of Agriculture and Coca-Cola on Friday will sign a five-year agreement to restore watersheds, including one in the Chicago area, that have been damaged or altered by development, wildfires and agriculture as part of an initiative to slow runoff and replenish groundwater on federal lands.

Such efforts are increasingly important to corporations and farmers who rely on water and to tens of millions of people whose drinking water originates in the national forest system, Agriculture Secretary Tom Vilsack said. But federal budget cuts and the wide scope of the problem have the USDA turning to partnerships with nonprofit groups and corporations for help.

“We need to look creatively at ways to leverage our resources or attract outside resources,” said Vilsack, who along with Coca-Cola Americas President Steve Cahillane will announce the partnership at the Midewin National Tallgrass Prairie outside of Chicago. A wetland at the 18,000-acre site is being restored by removing old agricultural drain tiles that divert almost 14 million gallons per year into waterways — and eventually down the Mississippi River — rather than allowing it to soak back into the ground.

It's one of six projects that Coca-Cola has helped fund through a pilot program with the USDA's U.S. Forest Service over the past two years, said Chris Savage, assistant director of the agency's Watershed, Fisheries and Wildlife office. Others included restoring a wetland in California's Sierra Nevada Mountains that helps supply water to San Francisco and restoring the landscape along Colorado's South Platte River that was devastated by fire a decade ago.

Under the new agreement, the company and the Forest Service will work with two nonprofit foundations — the National Forest Foundation and the National Fish and Wildlife Foundation — to identify projects on federal lands. Corporate funding will go through the foundations, which also contribute money to the projects, officials said. There is no specific amount committed to the projects, but Vilsack said he expects “millions” will be spent.

Coca-Cola will emphasize projects that can be done fairly easily and improve resources in areas where the company withdraws water for production, said Bruce Karas, the company's vice president of environment and sustainability for North America.

“Water stewardship is a key focus because ... it's in every product,” Karas said, adding that the company has pledged by 2020 to replenish as much water as it uses. The company has worked with universities and other organizations in the past, but partnering with the USDA could help it get the most from its investment because national forest lands often are the headwaters for important watersheds, Karas said.

The importance of restoring watersheds can't be overstated, especially with climate change leading to weather extremes such as flooding and drought — and potentially more frequent and larger fires — at the same time manufacturers, residents and farmers increasingly compete for water, Vilsack said.

That's particularly true in the West, he said, where wildfires have stripped the land of trees and other vegetation that once helped absorb water. The land, he said, “hardens like cement so rain runs off in a torrent” with ash, sludge and debris that makes its way into rivers and reservoirs. What's more, the drinking water for about 60 million Americans originates in the national forest system.

“It's about the quantity of water and availability,” he said.