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updated: 8/8/2013 9:54 AM

Survey names Batavia-based Aldi low-price grocery leader

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  • Batavia-based discount grocer Aldi was recognized as the nation's low-price grocery leader for the third year in a row, according t

      Batavia-based discount grocer Aldi was recognized as the nation's low-price grocery leader for the third year in a row, according t

 
PRNewswire

Batavia-based discount grocer Aldi was recognized as the nation's low-price grocery leader for the third year in a row, according to a recent consumer survey conducted by Market Force Information, Inc., a customer intelligence solutions company.

When asked to rank the top grocers offering low prices, consumers ranked Aldi ahead of competitors such as Walmart, Costco and Sam's Club.

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"We are honored that shoppers continue to consider Aldi the low-price grocery leader," said Aldi President Jason Hart. "We're committed to bringing consumers the highest quality products at the lowest possible prices."

Aldi also ranked high on Market Force's "Delight Index," which reveals the intersection between overall satisfaction and the likelihood of recommending a grocer to friends/family. The Delight Index placed Aldi among such industry leaders as Trader Joe's, Whole Foods, and Publix.

"It's the great quality of our products that keep customers coming back," said Hart. "More than 90 percent of the products that we carry are under our Aldi exclusive brands, many of which are manufactured by the nation's leading food producers."

Aldi shoppers save up to 50 percent on fresh produce and more than 1,400 of the most common grocery items, without clipping coupons or buying in bulk. More than 25 million customers each month benefit from the approach Aldi has to grocery retailing.

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