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An upper house election this Sunday marks the first time Internet campaigning is legal in Japan. That has political parties and candidates, many still novices at social media, scrambling to figure out how to use it to woo voters. Some boast only a few hundred Twitter followers; their Facebook posts are often just photos of the noodles they ordered for lunch. Advocates of Internet campaigning hope that, over time, it will help voters learn what candidates stand for and make more informed decisions.