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posted: 7/18/2013 5:00 AM

What cable customers really want

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OK, cable guys, listen up: Enough already with the lame ads. ("Rethink possible!" "The future of awesome!" "Don't fall for U-verse!" "Those kids wouldn't have lasted one day in our shoes!") What your customers really want is an a la carte choice. What they don't want is outrageous prices for dozens of channels they never watch. Thank you for your attention.

Russell C. Bath

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