Salvage auto auction company Insurance Auto Auctions said it will participate in a corporate-wide, fundraising event to support Alex's Lemonade Stand Foundation.
During the month of August, IAA plans to sell lemonade at 142 of its 161 North American branches, as well as its Chicago-based headquarters to help generate $125,000 toward supporting the organization's mission of funding research into new treatments and ultimately cures for childhood cancers.
Through the participation of IAA's more than 2,000 employees across the country, the company hopes to raise much needed funds by selling lemonade onsite during auction sale days. Additionally, each IAA branch location has a fundraising page on the ALSF website for generating funds. The site will be active from August 1 through August 31, where the public can offer their financial support and donate online: AlexsLemonade.org/campaign/insurance-auto-auctions-inc.
This is the third consecutive year that IAA has partnered with Alex's Lemonade Stand Foundation. In 2011 and 2012, IAA participated in ALSF's June National Lemonade Days, a collaborative initiative that raises nearly $1 million for childhood cancer research over the course of three days. In 2012, IAA significantly surpassed its month-long fundraising efforts, raising more than $142,000.
"Alex's Lemonade Stand Foundation is honored to have the ongoing support of IAA in securing critical funds toward research and raising awareness of childhood cancer causes and cures," said Liz Scott, Alex's mom and Co-Executive Director of ALSF. "We appreciate the assistance of IAA's employees, vehicle providers, friends, neighbors and relatives in realizing the vision of our daughter, Alex, to find a cure for all children with cancer."