Toyota produces $10,000 bicycle
- Photos (1)
Toyota Motor Corp. has released a luxury bicycle priced at 1 million yen ($10,083) under its Lexus brand and will limit sales to 100 units worldwide.
TOKYO — Toyota Motor Corp. has released a luxury bicycle priced at 1 million yen ($10,083) under its Lexus brand and will limit sales to 100 units worldwide.
The main components of the road bike are made of the same material as that used for the body of the Lexus LFA, Toyota's top-end sports car model.
The marketing of the bike comes as other Japanese carmakers and German automakers are putting their own luxury bicycles on the Japanese market. They hope to improve their brand image by marketing luxury bicycles built with technology and materials developed for their cars.
The transmission and wheels of Toyota's bicycle are made by Shimano Inc., a Japanese manufacturer of high-quality bicycle parts.
A Toyota official said the bicycles can be used for racing.
BMW is selling road bikes priced at about 400,000 yen, and Porsche is marketing models priced at between about 450,000 yen and 810,000 yen.
Mercedes-Benz sells bicycles priced at about 460,000 yen.
A Mercedes-Benz official said the German carmaker hopes to increase opportunities to show consumers its technological excellence and fine product quality.
- Share Facebook Twitter
Article sent to (required)E-mail
Article sent from (required)E-mail Name
Subject Line (article title)
Message (optional)Success - Article sent Click to close
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.Need more information about reprints? Visit our Reprints Section for more details.
Contact information ( * required )Name * Company Telephone * E-mail *
Article InformationTitle URL
Message (optional)Success - Reprint request sent Click to close