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updated: 6/28/2013 3:59 PM

Sears, Penney sever ties with Deen

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  • Paula Deen speaks in Pasadena, Calif.

      Paula Deen speaks in Pasadena, Calif.
    Associated Press/Dec. 30, 2010

 
Associated Press

NEW YORK -- The exodus continues.

Sears Holdings Corp and J.C. Penney Co. said Friday that they're cutting ties with Paula Deen, adding to the list of companies severing their relationship following revelations that the Southern celebrity chef used racial slurs in the past.

Sears said it will phase out all products tied to the brand after "careful consideration of all available information."

QVC took a more gentle approach on Friday and announced that it was "taking a pause" from Deen. The home shopping network said it will phase out her product assortment on its online sales channels over the next few months.

But QVC left the door open for Deen to return. "People deserve second chances."

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