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For a redesign thatís so immediately jarring and radical, iOS 7 comes to feel strangely superficial over time. Once I got used to the new icons and typography in iOS 7, there was no next step ó no clear payoff for braving the dislocation the new design had caused. Whatís this design in service of? How does it improve your phone? Does iOS 7 change how your device works, rather than just how it looks? Most of the time, not really.