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Article posted: 6/21/2013 11:53 AM

Custom $280,000 pickup pilfers parts from Rolls

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A custom 1965 Dodge D200 truck stands near Malibu, Calif. Jonathan Ward, owner and head designer of Los Angeles-based custom automobile maker Icon, and his crew spent a year on the Dodge.

Patrick Fallon/Bloomberg News

A 1952 Chrysler Town & Country wagon, with the front end of a DeSoto grafted on, is the daily driver of Angeles-based custom automobile maker Jonathan Ward.

Patrick Fallon/Bloomberg News

The original steering wheel and wood flooring of a 1952 Chrysler Town & Country wagon were used to create the custom vehicle with a front end off a DeSoto.

Patrick Fallon/Bloomberg News

A 1952 Chrysler Town & Country Wagon, with the front end of a DeSoto, stands near Malibu, Calif.

Patrick Fallon/Bloomberg News

Jonathan Ward, owner of Icon, and his crew spent a year on the 1965 Dodge, removing body panels from the original truck and reworking them to fit the chassis of a heavy-duty 2007 Dodge Mega Cab 3500.

Patrick Fallon/Bloomberg News

The speedometer of a 1952 Chrysler wagon.

Patrick Fallon/Bloomberg News

Jonathan Ward, owner and head designer of Los Angeles-based custom automobile maker Icon, sits behind the wheel of his 1952 Chrysler wagon, which he will re-create for $190,000.

Patrick Fallon/Bloomberg News

About this Article

Talk about pricing what the market will bear. How about $280,000 for an old Dodge pickup? Or $190,000 for a 1950s station wagon-cum-jalopy covered in rust? These are the kind of prices charged by Jonathan Ward, owner and head designer of Icon, a Los Angeles-based custom automobile maker.
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    • A custom 1965 Dodge D200 truck stands near Malibu, Calif. Jonathan Ward, owner and head designer of Los Angeles-based custom automobile maker Icon, and his crew spent a year on the Dodge.
    • A 1952 Chrysler Town & Country wagon, with the front end of a DeSoto grafted on, is the daily driver of Angeles-based custom automobile maker Jonathan Ward.
    • The original steering wheel and wood flooring of a 1952 Chrysler Town & Country wagon were used to create the custom vehicle with a front end off a DeSoto.
    • A 1952 Chrysler Town & Country Wagon, with the front end of a DeSoto, stands near Malibu, Calif.
    • Jonathan Ward, owner of Icon, and his crew spent a year on the 1965 Dodge, removing body panels from the original truck and reworking them to fit the chassis of a heavy-duty 2007 Dodge Mega Cab 3500.
    • The speedometer of a 1952 Chrysler wagon.
    • Jonathan Ward, owner and head designer of Los Angeles-based custom automobile maker Icon, sits behind the wheel of his 1952 Chrysler wagon, which he will re-create for $190,000.
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