Fittest loser
Article posted: 6/12/2013 1:54 PM

ESPN to kill 3-D broadcasts by end of year

ASSOCIATED PRESS In this June 27, 2012, photo, ESPN coordinating producer Phil Orlins shows a 3-D camera set up used by ESPN 3-D Network coverage at the ESPN X-Games held at the Staples Center in Los Angeles. ESPN will stop broadcasting in 3-D by the end of the year, the network said Wednesday.

ASSOCIATED PRESS In this June 27, 2012, photo, ESPN coordinating producer Phil Orlins shows a 3-D camera set up used by ESPN 3-D Network coverage at the ESPN X-Games held at the Staples Center in Los Angeles. ESPN will stop broadcasting in 3-D by the end of the year, the network said Wednesday.

 
 1 of 1 
 
text size: AAA
By Associated Press

NEW YORK -- ESPN will stop broadcasting in 3-D by the end of the year, the network said Wednesday, dealing a major blow to a technology that was launched with great fanfare but has been limping along for years.

The sports network said there were too few viewers to make 3-D broadcasts worth it. It didn't say exactly how many viewers had, but the number was "extremely limited and not growing."

Advertisement

Last year, only 2 percent of TVs in the U.S. were able to show 3-D programming, according to the most recent data from research firm IHS Screen Digest.

ESPN 3D launched in 2010 as one of nine 3-D channels that followed on the release of James Cameron's "Avatar." TV makers rushed to introduce 3-D sets as well. ESPN said then that it expected a "3-D tsunami" in the industry.

But few consumers proved willing to pay the extra $200 or so for a 3-D-capable set. The sets also required viewers to wear glasses, and many people felt the 3-D effect didn't add that much to the viewing experience.

Optometrists say as many as one in four viewers have problems watching 3-D movies and TV, either because the technology causes tiresome eyestrain or because they have problems perceiving depth.

TV makers have turned their focus to increasing the resolution of their sets to the "Ultra HDTV" level and getting broadcasters to take advantage of that.

ESPN said it would be ready to provide the broadcasts again "if or when 3D does take off."

ESPN is owned by The Walt Disney Co.

Comments ()
We are now using Facebook comments to offer a more inclusive, social and constructive discussion. Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.

This article filed under

Business Video
Area Business Calendar

BusinessDirectory

Connect with a business or service in your area fast. First select a town, then enter a search term or choose one of the listed popular searches:

Don't see your town listed? Visit our full directory to begin your search.

MostViewed

Today
Yesterday
Most Commented
Top Jobs

    View all Top Jobs Place a job ad

    DHExtras

       
    • Newspaper next section - Newspaper next section Report card checker - report card checker
    • Dh innovation award 2 - Dh innovation award 2 Zillow /real estate page
    • Discuss refer On Guard series
    • Newspaper archives -- Monday or anyday Mike North

    FacebookActivity