Mcdonald’s may store sales rise as dollar menu fuels U.S. growth
McDonald’s Corp., the world’s largest restaurant chain, said sales at stores open at least 13 months rose 2.6 percent last month as the Dollar Menu and breakfast items helped drive the U.S. business.
Analysts projected a 1.9 percent increase, the average of 17 estimates compiled by Consensus Metrix. Same-store sales in the U.S. advanced 2.4 percent, the Oak Brook-based company said today in a statement. Analysts estimated a 2.1 percent gain.
The U.S. sales jump marks an improvement from five months of sales drops or increases of less than 1 percent. McDonald’s this year has tried to lure Americans with a smattering of new items including chicken McWraps, different kinds of Quarter Pounder burgers and an egg-white sandwich. Last month, Chief Executive Officer Don Thompson said that the chain is doing “more aggressive” advertising focused on the menu in the U.S.
U.S. sales were helped by breakfast, chicken items and “everyday value,” the company said in the statement.
McDonald’s rose 1.8 percent to $100 at 8 a.m. in New York. The shares increased 11 percent this year through June 7, while the Dow Jones Industrial Average gained 16 percent.