Article updated: 5/14/2013 1:08 PM

Big 4 cellphone carriers unite on anti-texting ads

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A driver uses an iPhone while driving Wednesday, in Los Angeles. The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio during the summer of 2013.

Associated Press

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The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer. AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multi-million dollar ad campaign.