Article updated: 4/27/2013 9:06 AM

Why iPad is Apple's most valuable product

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Apple's iPad strategy follows the same script as that of the iPod. In that business -- unlike in the phone market -- Apple began by creating a category-defining product and then constantly expanded its lineup to cover every price point and usage scenario.

Bloomberg News

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The iPad has always labored under the shadow of its little brother the iPhone. When Apple launched the tablet back in the spring of 2010, everyone thought it was derivative -- it's just a big iPhone! Even now, after proving itself a worthy alternative to personal computers, the iPad rarely gets its due.
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